PAIN IN ADVERTISING: AN ANALYSIS OF THE CONTENT AND DESIGN OF THE ADVERTISEMENTS IN PRESS AFTER 11-M TERRORIST ATTACKS

Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks

On the anniversary of the attacks of 11 March 2004 which occurred in Madrid, we conducted a study which focused on the advertising published the days following the attacks.This study examines the message content and layout of ads across a sample of 178 advertisements published in the Spanish press.We created a table with 15 variables and 112 subvar

read more

Improved MAX-Log MPA multiuser detection algorithm in SCMA system

Sparse code multiple access(SCMA) is a novel Facial Oil non-orthogonal multiple access scheme to face the future 5G communication.In allusion to the problem that sparse code multiple access(SCMA) system based on a logarithm-domain MAX-Log message passing algorithm(MPA) for multiuser detection has lower detection performance, this paper adopts a met

read more

Study on the mechanism of cholic acid derivatives in traditional Chinese medicine based on the regulation of gene expression

Objective: To investigate the pharmacological action and mechanism of cholic acid derivatives in traditional Chinese medicine (TCM) based on the regulation of gene expression.Methods: Genome-wide gene expression profiles of Michigan Cancer Foundation-7 (MCF-7) cells treated with or without 4 cholic acid derivatives were detected by gene chip techno

read more

Scribal Assimilation as Inter-Textual Allusion

In this essay I examine instances of scribal assimilation in ancient Jewish scripture and identify the literary BODY WASH features that triggered scribal recollections of other texts.I argue that some instances of assimilation can be understood as inter-textual allusion, and should be analyzed as such with reference to their formal features and pos

read more